Passion for interior

    Our journey began in 1983 when Per-Anders Lindqvist founded PR Store together with a partner. They started up an interior store that sold framed posters to decorate offices. It was a successful start where sales took off and after a few years, in 1988, they together with Per-Anders’ brother Lars-Åke Lindqvist decided to broaden their market. They wanted to reach a larger audience and open a store on Allégatan, which is the main street in Borås, Sweden. At the same time, the company changed its name from PR Store to PR Ram (Frames). It became a great success and they opened one more store in Borås shopping center, Knalleland in 1991. In the following years, PR collaborates with many famous artists and sells framed collectors’ prints from for example Lasse Åberg, Ulrica Hydman Vallien and Lena Linderholm.

    Around year 2000, the company’s focus began to shift from frames to lamps and lampshades. Because of this, PR Ram changes its name to the current name PR Home. Sales of lamps and lampshades helped the company to grow. The PR team expanded with a skilled sales force and talented and experienced colleagues who are passionate about PR Home. In 2016, the new office at Viared in Borås is openend. Today the company has a big passion for home lighting and consists of dedicated employees who loves challenges.


    – Passion for interior since 1983 –